User Experience & Service Design
Create delightful experience & workflow through deep learning around users and businesses and providing thought-out solutions
Mobile, Web, Desktop & More
Deliver multi-channel experience, GUI and Conversational UI through user journey mapping, design standards, and relentless prototyping/testing
Innovation & Product Leadership
Explore innovative ideas and implement feasible concepts by materializing UX strategy and leading various design frameworks: Design Sprint, Design Thinking, Agile & WAgile, and Lean UX
Fortune 500 Client
Years of Experience
Awards & Certificates
Days of Dedication
Specialties & Expertise
I specialize in complex product and workflow design. My expertise relies on deep learning and analysis around target users, business values, industry trends, and potential technology leverage.
With my bachelor’s & master’s degrees in design and job experiences, not only am I skilled as a designer but also as a product manager and business strategist, I bring the holistic and empathetic view to the table to help product and business thrive with innovative solutions.
Strategic Craftsmanship
Emphasis on high-quality delivery: balanced with tactical goals and unique context.
My Blog
Topics covering design trends, innovation, emerging technology, and more.
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Why finance (as a career path in UX)
Many designers asked me about my experience working in Finance, thought it might worth sharing with a broader audience. The Myth When I was working in ad agencies, people warned me about the two behemoth industries to work as a designer: Finance
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UX is like Justice League
Who doesn't want to be a hero? What happens if you are working with a bunch of heroes? Without the intention to promote the upcoming movie, 4 years ago I started to have this idea of working as Justice League to
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Super Toys Unlock Your UX Superpower
There are many well-known design tips you can find online, I'm not going to bored you with them. What I'm going to share is some less-known, but very helpful tips that I use on a daily basis. Brainstorm with Star Wars